Examlex
Which of the following statements is correct?
Market Segmentation
The activity of dividing a broad consumer or business market into sub-groups of consumers or segments, based on some type of shared characteristics.
Micro Variable
A Micro Variable is a specific, individual factor that can influence outcomes within a limited context, often used in analyzing economic, financial, or behavioral trends on a small scale.
Purchasing Approaches
Purchasing approaches are strategies and methodologies that organizations use to acquire goods and services in the most effective manner.
Market Segmentation
The process of dividing a market into distinct groups of buyers with different needs, characteristics, or behaviors that might require separate products or marketing strategies.
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