Examlex
A firm should never undertake an investment if accepting the project would cause an increase in the firm's required rate of return.
Elasticity of Demand
A measure of how the quantity demanded of a good or service responds to a change in its price, indicating the sensitivity of consumers to price changes.
Percentage Change
A mathematical calculation that indicates how much a number has increased or decreased in percentage terms relative to its previous value.
Price Elastic
Describes how sensitive demand for a product or service is to changes in its price; high elasticity indicates significant demand change with price fluctuations.
Nondiscretionary
Pertaining to expenses that are essential and not subject to personal choice, such as food, housing, and utilities.
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