Risk in a Revenue-Producing Project Can Best Be Adjusted for by

question 48

Multiple Choice

Risk in a revenue-producing project can best be adjusted for by

• A) Ignoring it.
• B) Adjusting the discount rate upward for increasing risk.
• C) Adjusting the discount rate downward for increasing risk.
• D) Picking a risk factor equal to the average discount rate.
• E) Reducing the NPV by 10 percent for risky projects.

---

Definitions:

Deadweight Loss

An economic inefficiency that occurs when the equilibrium for a good or service is not achieved or is not allocatively efficient.

Monopoly

A market structure where a single firm controls the entire market for a good or service, with no close substitutes available.

Market Price

The present rate at which a product or service is being traded in the market.

Perfectly Competitive

A market structure where many firms offer products or services that are similar, leading to no single firm having significant market power.