In Developing and Conducting a Survey, What Is the Purpose

question 115

Multiple Choice

In developing and conducting a survey, what is the purpose of the pre-test phase?

• A) To make sure that the cost of developing the survey instrument is not too great
• B) To generate initial data for analysis
• C) To catch any problems with the questionnaire before it is fully administered
• D) To make sure that the respondents like the issues being addressed by the survey

---

Definitions:

Derived Demand

Demand for a good or service that arises from the demand for another good or service, for example, the demand for steel resulting from the demand for cars.

Industrial Products

Goods used in the production of other goods or services, maintenance of establishments, or for resale to other businesses, not typically purchased by consumers for personal use.

Consumer Services

Services designed to meet the needs and expectations of consumers, encompassing a wide range of industries including retail, healthcare, and financial services.

Derived Demand

Demand for a good or service that arises from the demand for another good or service, for example, the demand for steel being derived from the demand for automobiles.