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Organisations are increasingly using social networks to
Reciprocity Norm
A social norm that expects individuals to respond to each other in kind, favoring actions that have been beneficial to them.
Fact Sheet
A concise presentation of key information, data, and statistics on a specific subject, often arranged for quick reference.
Prejudice
Preconceived opinion not based on reason or actual experience, often directed towards people or groups.
Outgroup
A social group with which an individual does not identify, often seen as different from or in competition with one's own ingroup.
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