In Customer Service-Oriented Organisations,social Media

question 29

Multiple Choice

In customer service-oriented organisations,social media

• A)is a risk because dissatisfied customers can tell others about their negative experiences
• B)is a benefit because satisfied customers can tell others about their positive experiences
• C)can enable monitoring of customer experiences
• D)all of the above

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Definitions:

Total Returns

The complete return on an investment over a given time period, including both capital gains and dividends or interest.

Average Returns

The average amount of profit or loss generated by an investment over a specific period.

Technical Efficiency

Condition under which firms combine inputs to produce a given output as inexpensively as possible.

Empirical Research

A method of research that relies on the collection and analysis of data to obtain evidence that can be observed or measured.