Which of the Following Is Not a Measure of Customer

question 54

Multiple Choice

Which of the following is not a measure of customer experience satisfaction?

• A) Speed of answering the telephone
• B) Customer surveys
• C) Complaint analysis
• D) Focus groups

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Definitions:

Participant Observation

A qualitative research method where the researcher immerses themselves in a group or community to observe and participate in their activities, gaining a deeper understanding of their behaviors and customs.

Reliability

The consistency and dependability of a measuring instrument or test over time, ensuring that repeated measurements under similar conditions produce similar results.

Representative Sample

A subset of a population that accurately reflects the members of the entire population, used in statistical analysis to draw conclusions about the population as a whole.

Haphazardly

In a manner lacking any obvious principle of organization or planning.