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According to Rosen 1997,most customers are lost to a product or service provider because
Total Cost of Ownership
The comprehensive assessment of the direct and indirect costs and benefits associated with the acquisition and use of an asset over its entire life cycle.
Domestic Supplier
A supplier that operates within the same country as the purchasing entity, often preferred for logistical, economic, or regulatory reasons.
International Supplier
A vendor located in a different country from the one where the goods or services are consumed, providing global sourcing options.
New Market
An area or sector not previously entered or served by a company or industry, presenting opportunities for growth and expansion.
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