Which of the Following Is Not a Step in the Strategic

question 10

Multiple Choice

Which of the following is not a step in the strategic management of public relations, according to Hunt and Grunig (1994) ?

• A) Build a stable long-term relationship
• B) Develop objectives
• C) Conduct research
• D) Select issues to which the organisation will respond

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Definitions:

Secondary Reinforcers

Stimuli that have no inherent value but become reinforcing through their association with primary reinforcers.

Operant Conditioning

An educational method where the intensity of a behavior is altered through reward or penalty.

Law Of Effect

Thorndike’s principle that behaviors followed by favorable consequences become more likely.

Biological Predispositions

Innate tendencies or genetic influences that predispose individuals to certain behaviors, diseases, or psychological disorders.