The Effective Use of Social Media in a Crisis Should

question 16

Multiple Choice

The effective use of social media in a crisis should be

• A) two-way symmetrical communication.
• B) two-way asymmetrical communication.
• C) one-way communication.
• D) managed by the organisation.

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Definitions:

Required Return

The minimum expected return an investor demands to compensate for the risk of an investment.

Plowback Ratio

The proportion of earnings retained by a company rather than distributed to its shareholders as dividends.

P/E Multiple

Also known as Price-to-Earnings Ratio, it compares a company's share price to its per-share earnings, used to evaluate if a stock is over or undervalued.

EPS

EPS stands for Earnings Per Share, a financial ratio that measures the amount of a company's profit that is allocated to each individual share of its common stock.