Which of the Following Is True of the 'Customer Perceived

question 69

Multiple Choice

Which of the following is true of the 'customer perceived value' measurement used by organizations to measure customer satisfaction?

• A)It measures customer satisfaction based on the likelihood of customers recommending the product to other customers.
• B)It measures how customers assess benefits of the product against costs in making purchase decisions.
• C)It focuses more on customer satisfaction than on customer loyalty.
• D)It takes into consideration only existing customers and not potential buyers.

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Definitions:

Imprints

Marks or impressions made on a surface, or a lasting effect made by an idea, figure, or cultural movement.

Marketing Through Education

A marketing strategy that involves educating potential customers about a product or industry as a means to engage them and build trust.

Engaging Content

Material (such as articles, videos, or posts) created to attract attention, interest, and provide valuable information to viewers or readers.

Investors

Individuals or entities that allocate capital with the expectation of receiving financial returns, typically by investing in businesses, securities, or other assets.