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Why Do Organizations Engage in Customer Segmentation? What Are the Different

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Essay

Why do organizations engage in customer segmentation? What are the different approaches that can be used for customer segmentation?


Definitions:

Neurotransmitters

Chemical substances that transmit signals across a synapse from one neuron to another neuron or target cell.

Protein Molecules

Complex molecules composed of amino acids that are essential for various biological functions in living organisms.

Chromosomes

Structures found within cells that contain genetic information (DNA) passed from one generation to the next.

Genes

Units of heredity made up of DNA that carry instructions for producing proteins that determine the characteristics of an organism.

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