Describe the Organizational Structure of the Magnesium Plant of Alcoa

question 39

Essay

Describe the organizational structure of the magnesium plant of Alcoa.

Understand the processes and strategies for managing organizational change.

Understand the principles and components of Six Sigma as a quality improvement program.

Recognize the increasing demand for social responsibility from employers by employees and the public.

Appreciate the historical focus of HR departments and the evolution towards a more strategic role.

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Definitions:

Segmentation Process

The Segmentation Process is the method of dividing a market into distinct groups of buyers with different needs, characteristics, or behaviors, who might require separate products or marketing mixes.

Perceptual Map

A competitive analysis tool that creates a visual picture of product locations in consumers’ minds.

Competitive Analysis

The process of evaluating the strengths and weaknesses of competing entities or market competitors.

Geographic Segmentation

The process of dividing a market into different geographical units such as nations, states, regions, cities, or neighborhoods.