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As price elasticity of supply increases,the supply curve
Franchisee
A party that acquires the rights to use a company's trademark and business model to conduct business under that name.
Royalty Fees
Periodic payments made by a franchisee to the franchisor, typically based on a percentage of the franchisee's sales revenue.
Gross Profits
The total revenue from sales minus the cost of goods sold, before deducting operating expenses.
Franchisor
A business entity that grants the right to use its business model and brand to an independent operator, known as a franchisee, in exchange for a fee.
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