________ ________Compile Customer Information from a Variety of Sources and Segment

question 27

Short Answer

________ ________compile customer information from a variety of sources and segment the information for different marketing campaigns.

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Definitions:

Family of Orientation

The family into which an individual is born or adopted, encompassing parents and siblings.

Census Family

A unit defined by statistics agencies for the census, usually consisting of a household of related individuals, such as parents and their children.

Conjugal Family

A family unit consisting of a married couple and their children, emphasizing the relationship between the spouses.

Family of Procreation

Refers to the family unit created by an individual, together with their partner and children, distinct from the family of origin in which the individual was born or raised.