CRM Involves Managing All Aspects of a Customer's Relationship with an Organisation

question 15

True/False

CRM involves managing all aspects of a customer's relationship with an organisation to increase customer loyalty and retention and the organisation's profitability.

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Definitions:

Seligman

Martin Seligman is a psychologist who played a key role in the development of positive psychology, focusing on topics like optimism, resilience, and well-being.

Operant Behavior

A response made by an individual that is followed by certain consequences, influencing the likelihood of the behavior occurring again.

Martin Seligman

A psychologist known for his work on the theory of learned helplessness and his contributions to positive psychology.

Psychology

The scientific study of mind and behavior, including the examination of consciousness, perception, emotions, and mental health.