CRM Involves Managing All Aspects of a Customer's Relationship with an Organisation

question 15

True/False

CRM involves managing all aspects of a customer's relationship with an organisation to increase customer loyalty and retention and the organisation's profitability.

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Definitions:

Cost Savings

The reduction in expenses achieved through efficiency improvements, negotiation, or elimination of unnecessary expenses.

Improvements

Enhancements or betterments to a situation, process, product, or service.

More than 50%

Describes a quantity or proportion that exceeds half of a total amount or population.

LGBT Community

A diverse group of individuals who identify as lesbian, gay, bisexual, transgender, and other non-heteronormative sexual orientations and gender identities.