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The best way to measure e-business success is to use effectiveness IT metrics,such as
Emotions
Complex psychological states that comprise thoughts, feelings, and behavioral responses to situations, often influencing consumer behavior and decision-making.
Audience Size
Refers to the number of individuals targeted or reached by a particular form of media or marketing campaign.
Social Media Metrics
Quantitative measures used to gauge performance, engagement, and success of social media activities.
Volume Of Mentions
A metric that tracks the number of times a brand, product, or subject is talked about across various platforms over a specific period.
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