Examlex
Firms providing features that appeal to a particular market segment are said to compete on a differentiation strategy.
Luxury Good
A good for which demand increases more than proportionally as income rises, in contrast to a "necessity good," for which demand is not related to income.
Total Revenue
The total amount of money a company receives from its sales of goods or services, calculated by multiplying the price per unit by the number of units sold.
Demand Elastic
Referring to a situation where the quantity demanded of a good or service significantly changes in response to a change in its price.
Price-Elasticity Coefficient
A numeric value that measures how much the quantity demanded of a good responds to a change in the price of that good, indicative of its price sensitivity.
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