Firms Providing Features That Appeal to a Particular Market Segment

question 42

True/False

Firms providing features that appeal to a particular market segment are said to compete on a differentiation strategy.

---

Definitions:

Trade Secrets

Confidential business information that provides an enterprise a competitive edge, such as formulas, practices, processes, designs, instruments, or patterns.

Intellectual Property

Creations of the mind, such as inventions, literary and artistic works, designs, and symbols, that are legally protected from unauthorized use by others.

Trade Secret

Any information that provides a business with a competitive advantage but isn’t shared openly.

Competitive Advantage

The attributes that allow an organization to outperform its competitors, such as superior products, processes, or technology.