The Real Sources of Competitive Advantage Are Not Products but Management's

question 17

True/False

The real sources of competitive advantage are not products but management's ability to consolidate skills and technologies into competencies to adapt to changing circumstances.

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Definitions:

Puffery

Describes exaggerated or false praise in advertising that is not meant to be taken literally, typically used to promote products or services.

Appeals

In marketing, it refers to the techniques used by advertisers to emotionally or logically persuade the audience to take a certain action or adopt a specific viewpoint.

Educational Support

Assistance provided to facilitate learning, including tutoring, funding, resources, and technology.

Unique Selling Proposition

A marketing strategy that highlights the unique features, benefits, or advantages of a product or service, setting it apart from competitors.