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Planning Phase
The initial stage in a process or project where goals are defined, strategies are developed, and resources are allocated.
Situation (SWOT) Analysis
A strategic planning tool used to identify and understand Strengths, Weaknesses, Opportunities, and Threats related to business competition or project planning.
Marketing Program
A comprehensive plan that integrates various marketing strategies and tools to achieve business targets and objectives.
Customer Value Proposition
The collection of benefits and values that a company promises to deliver to its customers to satisfy their needs.
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