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The Difficulties of Managing International Business Operations Stem from Three

question 36

Multiple Choice

The difficulties of managing international business operations stem from three special issues.Which of the choices below is NOT one of these?


Definitions:

Sales-oriented Era

A period in history where businesses prioritized selling as many products as possible, often with aggressive sales tactics, focusing on sales volume over customer needs.

Market-oriented Era

A period in business thought where the focus is on understanding and satisfying the needs and preferences of customers through research and market analysis.

Retailing-oriented Era

A period in business history marked by the dominant focus on retail activities, where selling direct to customers through various retail outlets was prioritized.

Production-oriented Era

A period in business where the focus was on production efficiency and product improvement, often at the expense of consumer needs and preferences.

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