Which of the Following Is an Example of a Soft

question 74

Multiple Choice

Which of the following is an example of a soft measure of a company's success?

• A) Return on investment
• B) Customer satisfaction
• C) Sales volume
• D) Gross margin
• E) Inventory turnover

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Definitions:

System 1

An automatic, fast, and often unconscious way of thinking, as described in dual-process theories of cognition.

Framing Effects

The influence on decision-making and judgment caused by the way information is presented, where different phrasing, presentation, or context can significantly alter individuals' choices.

Self-Serving Bias

A cognitive bias where individuals attribute positive outcomes to their own actions but negative outcomes to external factors.

System 2

A term often associated with dual-process theories of mind, representing the analytical, deliberate, and logical mode of thinking.