A Day After US Airways Announced Its New Low Fares

question 30

Multiple Choice

A day after US Airways announced its new low fares for the autumn on travel from New York (i.e.,Newark and LaGuardia Airports) to selected cities in the U.S.and Canada,American Airlines matched their fares.American Airlines is using a _____ strategy.

• A) Value pricing
• B) Price signaling
• C) Demand-based pricing
• D) Going-rate pricing
• E) Price trimming

Differentiate primary and secondary packaging and its implications for brand visibility and product protection.

Understand the concept of brand extension and its significance in marketing.

Identify the differences between national brands and private-label brands.

Recognize the strategic reasons behind retailers carrying national brands.

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Definitions:

Cotton Fiber

A natural textile fiber obtained from the seed of the cotton plant, widely used in the manufacture of soft and breathable fabrics.

Auto Lift

Equipment used in automotive repair shops and garages to elevate vehicles for maintenance and repair work.

Day-To-Day Operations

The routine activities that are conducted in the daily functioning of an organization or business.

Ancillary Services

Supplementary services provided by companies that are not primary to their main business but enhance or support the overall consumer experience.