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Value May Be Perceived Differently Because of Consumers' Idiosyncratic Tastes,knowledge

question 66

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Value may be perceived differently because of consumers' idiosyncratic tastes,knowledge about the service,buying power and ability to pay.


Definitions:

Environmental Scanning

The process of collecting information about external forces that can impact an organization's success, to assist in strategic planning.

Globalization

The process of interaction and integration among people, companies, and governments worldwide, primarily driven by international trade and investment and aided by information technology.

Labour Market

The supply and demand for labor, where employers seek to hire workers and workers seek employment.

Environmental Scanning

The process of gathering, analyzing, and interpreting information about a company’s external environment to aid in decision-making.

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