Emory Vision Center Has a Packet of Information That It

question 20

Multiple Choice

Emory Vision Center has a packet of information that it sends to people who are interested in LASIK surgery.The center also has a doctor available to speak to organizations about how vision can be corrected.In addition,it publishes a newsletter called The Visionary in which it offers family discounts,clarifies patient expectations and notes awards and honors the center receives.The center also manages a web site that contains news on the latest innovative research techniques.Through its communications with current and potential patients,Emory Vision Center is:

• A) Managing internal marketing communications
• B) Resetting customer standards
• C) Managing customer education
• D) Leveraging social media
• E) Creating effective upward communication

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Definitions:

Melanoma

A type of skin cancer arising from the melanocytes, cells that produce pigment melanin, known for its ability to spread rapidly if not treated early.

Ordinary Mole

is a small mammal known for its burrowing habits and almost blind sight, distinct from the skin growth also called a mole.

Sharply Defined

Described with precision and clarity, often referring to the distinctness of an object's edges or boundaries.

Asymmetrical

Lacking symmetry; having parts that fail to correspond to one another in shape, size, or arrangement.