Which of the Following Is NOT a Category of Strategy

question 21

Multiple Choice

Which of the following is NOT a category of strategy that service providers can use to match service promises with service delivery?

• A) Integrate the service dimensions
• B) Improve customer education
• C) Manage service promises
• D) Manage customer expectations
• E) Manage internal marketing communications

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Definitions:

Immoral Actions

Behaviors that are considered to be wrong or unethical according to societal norms or personal ethical standards.

Unhappiness

A state of sadness, dissatisfaction, or general discontent.

Political Scientist

A social scientist who studies the theory and practice of politics, governmental policies, and political behavior.

Robert Axelrod

An American political scientist known for his interdisciplinary work on the evolution of cooperation.