Give Three Examples of External Marketing Communications

question 49

Essay

Give three examples of external marketing communications.

Understand the role of costs in service pricing, service promotion, and cost control.

Grasp the concept of indirect costs and the significance of cost drivers in allocating these costs in service entities.

Recognize the value chain components relevant to different types of entities (merchandising, professional services).

Understand the characteristics and classification of service entities.

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Definitions:

Secondary Reinforcement

A concept in behaviorism where a stimulus reinforces a behavior not because it satisfies a biological need, but because it is associated with a primary reinforcer.

Praise

The expression of approval, commendation, or admiration towards someone or something.

Awards

Recognitions or prizes given for achievement, excellence, or performance in a particular field or discipline.

Positive Reinforcement

An increase in future behavior due to the addition of a stimulus immediately following a response.