_____ Are Services Produced Entirely by the Customer Without Any

question 5

Multiple Choice

_____ are services produced entirely by the customer without any direct involvement or interaction with the firm's employees.

• A) Actor-oriented services
• B) Drama monologues
• C) Self-service technologies
• D) Frequency marketing programs
• E) Competitive differentiators

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Definitions:

Placebos

Substances with no therapeutic effect that are used in clinical trials as a control to test the effectiveness of treatments.

Nocebo Effect

Adverse effect of a placebo.

Negative Effect

An adverse or undesirable outcome resulting from a particular action or condition.

Placebo Study

A research experiment in which the effects of a substance or treatment are compared with those of a placebo, a harmless pill or procedure, to assess the treatment's effectiveness.