Which of the Following Statements About Communications and the Service

question 12

Multiple Choice

Which of the following statements about communications and the service marketing triangle is true?

• A) External marketing communications include advertising,public relations,personal selling and sales promotions
• B) The sides of the service marketing triangle are customers,providers and the company
• C) Interactive marketing communications are exemplified by vertical and horizontal communications
• D) All communications methods that relate to the service marketing triangle are either verbal or print
• E) Service encounters are an example of internal marketing

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Definitions:

Pigment

A substance that imparts color to other materials by absorbing a spectrum of light and reflecting certain wavelengths.

Dermatitis

Inflammation of the skin characterized by redness, itching, and often blistering.

Eczema

A condition that causes inflamed, itchy, cracked, and rough skin.

Melanosomes

Organelles within cells responsible for the synthesis, storage, and transport of melanin, the pigment in skin and hair.