The Reason Kente Chose to Stay at a Particular Chain

question 71

Multiple Choice

The reason Kente chose to stay at a particular chain of bed & breakfast inns was because its website promises free breakfast at any inn that did not offer a wake-up service.Yet when Kente stayed at one of the chain's inns,she was allowed to oversleep and missed an important sales call even though she had asked to be awakened at seven when she checked in.The inn manager told her that his hotel did not offer a wake-up service and apologized for her inconvenience.He did not offer her a free breakfast and Kente swore never to stay at the inns again.The chain of inns needs to:

• A) Underpromise and overdeliver more services
• B) Coordinate its external communications
• C) Create more functional internal marketing channels
• D) Use more centralization of service definition
• E) Use transformational advertising

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Definitions:

Exercise Value

The value of an option if it were exercised at the current time; essentially the difference between the strike price and the current price of the underlying asset.

Strike Price

The specified price at which an option contract can be exercised to buy or sell the underlying asset.

Call Option

A financial contract granting the buyer the right, but not the obligation, to purchase a stock, bond, commodity, or other asset at a specified price within a specific time period.

Call Option

A financial contract giving the buyer the right, but not the obligation, to buy a stock, bond, commodity, or other asset at a specified price within a specific time period.