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Virginia wanted to skydive from an airplane for her birthday.She paid $125 to attend a 30-minute ground school to learn the process and her role in the jump.She was then taken up in an airplane,where she was strapped to a skydiving instructor and they did a tandem dive.She enjoyed the view and the instructor pulled the cord to open the parachute.Which customer roles did Virginia play in this service encounter?
Promotional Materials
Various forms of media, printed or digital, designed to market or advertise a product, service, or event to a target audience.
Product Name
The title given to a product by the company that manufactures or sells it, which helps to identify and distinguish the product in the market.
Experiential Marketing
Experiential marketing is a strategy that engages consumers using branded experiences, often immersing them in the essence and values of a brand through interactive means.
Hands-On Experience
Direct involvement and engagement in activities or tasks, allowing individuals to gain practical knowledge and skills.
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