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When Tony Got in Line to Pay for His Groceries,he

question 47

Multiple Choice

When Tony got in line to pay for his groceries,he picked the line in which he was required to scan the prices of his groceries and bag them himself.He was pleased with his use of a(n) _______ because he could take extra care in getting his eggs home unbroken without the risk of a store bagger dropping a melon on top of them.


Definitions:

Marketing Concern

An issue or area needing attention within the realm of marketing, such as consumer satisfaction, product visibility, or market competition.

Equipment-based Services

Services that require the use of specialized equipment or machinery to fulfill customer needs.

Intangibility

The characteristic of a service or good that cannot be physically touched or seen.

Method of Delivery

The specific approach or means through which a product, service, or information is conveyed to the recipient.

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