List the Three Major Roles Played by Customers in Service

question 14

Essay

List the three major roles played by customers in service delivery.

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Definitions:

George Homans

An American sociologist known for his work in developing social exchange theory, which explains social behavior in terms of the exchange of goods, services, and recognition.

Value

The importance, worth, or usefulness of something, often influenced by social norms and individual perceptions.

Less Valuable

Considered to have lower worth or importance in comparison to something else.

George Homans

An American sociologist known for his work in developing social exchange theory, which posits that the exchange of goods, services, and social values plays a key role in the formation of social relationships.