According to the Service Profit Chain

question 51

Multiple Choice

According to the service profit chain:

• A) There is an underlying logic connecting employee satisfaction and customer loyalty
• B) Internal marketing is more important than either interactive or external marketing
• C) The strategies for internal,external and interactive marketing are equally important
• D) Customer loyalty is unrelated to internal marketing
• E) Reliability is the most important of all the desired service characteristics

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Definitions:

Machinery

Mechanical, electrical, or computer devices or equipment designed to perform specific tasks or functions, often in an industrial or manufacturing context.

Implied Power

Powers not explicitly stated in laws or regulations but deemed necessary to implement express powers or authority.

Corporation

A legal entity recognized by law as separate from its owners, with its own rights and liabilities, capable of owning property, entering contracts, and being sued.

Dividends

Portions of a corporation's earnings distributed to shareholders, typically in the form of cash or additional shares.