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What Is the First Step in the New-Service Development Process

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What is the first step in the new-service development process?


Definitions:

Avoiding Conflict-Handling Style

A method of dealing with disagreements by withdrawing or sidestepping to prevent direct confrontation.

Controversy

A prolonged public dispute, debate, or contention, often involving differing opinions or viewpoints on a particular matter.

Positions

The roles or ranks individuals hold within an organizational or social hierarchy.

Interpersonal Conflict

The process that occurs when one individual or group perceives that another individual or group is negatively affecting something that the first cares about.

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