What Should Be the Two Primary Objectives of the Service

question 37

Essay

What should be the two primary objectives of the service provider as it enters the commercialization stage of the new-service development process?

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Definitions:

Class

A system of categorizing society into groups based on factors such as wealth, occupation, and social status, affecting individuals' opportunities and life outcomes.

Status Group

A segment of society that shares similar prestige or honor, distinguished by their lifestyle, affiliation, or lineage, influencing social hierarchy.

Social Rank

A position within the social hierarchy of a society that is determined by factors like wealth, occupation, education, gender, age, and race.

Taste

Refers to the individual preference or inclination towards certain experiences, such as flavors, fashion, art, or literature.