All of the Following Are Causes for Customer's Brand Switching

question 57

Multiple Choice

All of the following are causes for customer's brand switching EXCEPT:

• A) Ethical problems
• B) Pricing
• C) Inconvenience
• D) A service paradox
• E) Core service failure

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Definitions:

Cash Flows

The net amount of cash being transferred into and out of a business, especially as affecting liquidity.

Average Accounting Return

A measure of profitability calculated as the average net income divided by the average book value of investment over a period.

Annual Net Incomes

The total profit of a company after all expenses and taxes have been deducted from revenues for one year.

Salvage Value

The estimate of an asset's worth at the end of its useful life.