A Company That Uses a Four-Tier Scheme to Segment Is

question 52

Multiple Choice

A company that uses a four-tier scheme to segment is customers by profitability:

• A) Is using usage segmentation
• B) Identifies customers who need different sorts of attention
• C) Can increase profitability by increasing sales to lower-level customers
• D) Cannot use relationship marketing effectively
• E) Is accurately described by all of the above

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Definitions:

Semantic Problems

Issues related to misunderstandings or confusions caused by the varied meanings of words or symbolism in communication.

Mixed Messages

Communication that contains conflicting or ambiguous information, leading to confusion or misunderstanding.

Positive Feedback

Constructive responses or affirmations that promote and reinforce desirable behaviors, achievements, or outcomes.

Two-way

A method or process involving mutual feedback, communication, or interaction, where both parties contribute to the exchange.