Regency Dry Cleaners Operates in a Medium-Sized Community

question 37

Multiple Choice

Regency Dry Cleaners operates in a medium-sized community.Its customers all live within a 20-mile radius of the cleaners.Regency provides its regular customers with several alternative pickup and delivery schedules rather than a single weekly pickup and delivery.Regency's driver will pick up clothes in the morning and deliver them back clean in the afternoon if that is what a customer needs.Regency has found the increase in its total number of customers because of this service more than pays its additional operation expenses.Regency has built its customer retention strategy around:

• A) Customization bonds
• B) Social bonds
• C) Niche marketing
• D) Focused marketing
• E) Structural bonds

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Definitions:

Improperly Labelled

A situation where a product's packaging or labeling does not accurately describe its contents or fails to meet regulatory standards.

Liable

Legally responsible for an action or a debt.

Statutory Warranties

Express warranties on goods provided by statute.

Repair Facilities

Places or workshops equipped to fix, maintain, and restore vehicles, machinery, or other equipment back to working condition.