One of the Most Frequently Measured _________ Is Willingness to Recommend

question 24

Multiple Choice

One of the most frequently measured _________ is willingness to recommend the service.

• A) Behavioral intentions
• B) Customer priorities
• C) Preferences
• D) Future expectations
• E) Individual requirements

---

Definitions:

Utility Function

An economic model representing the preferences of an individual or entity over a set of goods and services by assigning a level of utility to each potential bundle of consumption.

Indifference Curve

A graph that shows a combination of two goods that give a consumer equal satisfaction and utility, demonstrating their preferences.

Apples

A type of fruit that comes in various colors and flavors, widely consumed fresh or used in foods and beverages.

Bananas

Edible fruits produced by various kinds of large herbaceous flowering plants in the genus Musa.