Which of the Following Statements About Complaint Solicitation Is True

question 55

Multiple Choice

Which of the following statements about complaint solicitation is true?

• A) Customer complaints provide an adequate source of information about customers' perceptions and expectations of services
• B) The technique of soliciting customer complaints is only used for services
• C) Research on customer complaints is one of the most difficult research techniques to use
• D) Research on customer complaints allows companies to improve failure points and to improve or correct the performance of contact personnel
• E) No major companies would depend on customer complaints as its only source of information on its customers' perceptions and expectations of its services

---

Definitions:

Demand Curve

An illustrative chart that maps out the link between a good or service's price and the amount of it people are willing to buy during a certain period.

Supply Curve

A graphical representation showing the relationship between the price of a good and the quantity supplied.

Supply Curve

A graphical representation showing the relationship between the price of a good and the quantity of the good supplied.

Lowest-Cost Seller

A firm or an individual that can produce or supply goods or services at the lowest price compared to competitors, often due to efficiencies, scale, or technology.