List the Five Dimensions U

question 6

Essay

List the five dimensions U.S.customers use to determine service quality.

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Definitions:

Marketing Plan

A comprehensive document outlining a company's advertising and marketing efforts for a specific period of time.

CRM Software Program

Customer Relationship Management (CRM) software programs are tools used by businesses to manage interactions with current and potential customers by organizing and analyzing customer information.

Marketing Activity Report Card

An evaluation tool used to assess and review the effectiveness and performance of various marketing activities.

Marketing Objectives

Specific, measurable goals set by a company's marketing team to guide its promotional and branding efforts.