When a Customer Chooses Between a Restaurant in a Pricy

question 10

Multiple Choice

When a customer chooses between a restaurant in a pricy suburb of Atlanta and a restaurant in a small farming community 45 miles away,there is a(n) _____ made by the locations that the customer will be more likely to find exotic cuisine and better trained servers at the downtown Atlanta restaurant.

• A) Explicit service promise
• B) Perceived service alternative
• C) Word-of-mouth communication
• D) Implicit service promise
• E) Marketing testimonial

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Definitions:

Horticultural Societies

Those in which people domesticate plants and use simple hand tools to garden. Such societies first emerged about 10,000 years ago. Horticulture increases the food supply and makes it more dependable. This increases average settlement size and permanence, the division of labor, productivity, and inequality above the levels typical of foraging societies.

Agricultural Society

A society primarily engaged in agriculture, focusing on farming and livestock raising as its main economic activities.

Revolutionary Technology

Innovations that radically change existing industries, economies, and societal practices.

Genetic Engineering

The direct manipulation of an organism's genes using biotechnology to alter its characteristics, often for purposes like improving health, enhancing resistance to diseases, or modifying physical traits.