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Customers typically notice service when it falls outside the zone of tolerance.
Gender Typing
The process by which children acquire the values, motives, and behaviors viewed as appropriate for their gender in their culture.
Gender Identity
A person's own perception of their gender identity, which might not align with the gender assigned at birth.
Collectivist Cultures
Cultures that prioritize the group over the individual, emphasizing interdependence, cooperation, and social harmony.
Social Interdependence
The theory that individuals in a group depend on each other to accomplish personal and collective goals, influencing their interactions and outcomes.
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