Olivia and Ian Were Due to Be Wed Last March

question 38

Multiple Choice

Olivia and Ian were due to be wed last March when a tornado blew down the church where the wedding was to be held.Even though the wedding was postponed and they risked losing over one thousand dollars in deposits,they were not worried because they had purchased wedding insurance.The salesperson had guaranteed they would have a perfect wedding no matter what happened.When Ian called the insurance agent,he learned that the policy did not provide coverage if the wedding was postponed due to an act of nature such as a tornado.In this case,provider _____ of the gaps model of service quality was apparent as their "perfect wedding" did not happen as promised.

• A) Gap 1
• B) Gap 2
• C) Gap 3
• D) Gap 4

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Definitions:

Cost-Volume Analysis

A managerial accounting technique used to analyze how various levels of sales and production will affect profit.

Low-Cost Choice

An option that requires minimal financial outlay compared to other alternatives.