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Discuss the Two Major Ways That Technology Has Influenced the Customer

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Discuss the two major ways that technology has influenced the customer gap.


Definitions:

Effective Communication

The process of exchanging information in a way that is clearly understood by all parties involved.

Malcolm Baldridge National Quality Award

An award given by the U.S. government to recognize U.S. organizations for excellence in quality and performance.

Free Media Attention

Publicity gained without financial cost, typically through news coverage, social media virality, or other non-paid channels that spread information or marketing messages.

Crisis Management Team

A group of individuals designated to lead and coordinate an organization's response to a major, unexpected event that poses a significant threat.

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