How Are Customers and Employees Responding to the Proliferation of Technology-Based

question 15

Essay

How are customers and employees responding to the proliferation of technology-based services?

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Definitions:

Small Kids

Young children, typically under the age of six, characterized by early stages of development and learning.

Owned Media

Channels that are controlled by an organization or brand, such as websites, blogs, or social media accounts, through which it can communicate directly with its audience.

Shared Media

Content that is associated with social media, but more of an interactive medium where conversations and dialogue emerge as the result of the content being shared.

Content Strategist

A professional responsible for planning, developing, and managing content to achieve specific business and marketing goals.