In Measuring Consumer Satisfaction,marketing Managers Should Remember That

question 166

Multiple Choice

In measuring consumer satisfaction,marketing managers should remember that

• A)customer satisfaction is a highly personal concept.
• B)consumer expectations and aspirations tend to remain the same over time.
• C)looking at the average level of satisfaction for a whole society provides a precise description of macro-marketing effectiveness.
• D)evaluations of macro-marketing effectiveness are purely objective,in that they are based on tabulated survey results.
• E)All these answers are correct.

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Definitions:

Synergy

Describes a situation where the combined effect of a group is greater than the sum of individual efforts.

Complementary Skills

Skills that different individuals bring to a team or partnership that, when combined, enhance the group's overall ability to achieve its objectives.

Common Purpose

A shared goal or mission that unites members of a group, organization, or community, encouraging collaboration and collective action.

Teams That Run Things

Groups of individuals who are responsible for managing operations and making decisions within an organization.