Which of the Following Is a Key Trend Affecting Marketing

question 167

Multiple Choice

Which of the following is a key trend affecting marketing strategy planning?

• A)decreasing size of senior and ethnic submarkets
• B)slower new-product development
• C)less use of technology in personal selling
• D)less international market development
• E)growth of marketing information systems

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Definitions:

Problem-Solving

The process of finding solutions to difficult or complex issues.

Statistical Analysis

The process of collecting, examining, interpreting, and presenting numerical data to gain insights or support decision making.

Creative Problem Solving

Creative problem solving is a method of approaching a problem or challenge in an innovative or unconventional way to find a novel solution.

Assigned Portion

A specified segment or piece of a broader task or project delegated to an individual or group.